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The web page had the following in the homepage, "Do you want fries with that project? Welcome to the home of Popmungo." We saw that the web page stated " The extension adds some useful features to the game." It also said " Can be downloaded from the downloads. Pop-up menu on view character links offers. You can have either the visible links, the pop-up menus or both! You can choose the action links you want use. Pop-up menu on view locale links offers. Highlight people at the same town." The header had Popmungo as the highest ranking optimized keyword. This keyword is followed by Popmungo, Pop-o-mungo, and Popmundo scripts which isn't as urgent as Popmungo. The other words popmungo.mozdev.org uses is Popmundo tools. Popmundo extensions is included and will not be understood by search crawlers.